Prevailing over prohibition is a family tradition for Ken Solomon.
The Tennis Channel CEO is the grandson of Charlie Berns, famed founder of New York City’s legendary 21 Club, which boasts a countless collection of toys and sports memorabilia in its dining room from donors ranging from John F. Kennedy to John McEnroe to Willie Mays to Chris Evert.
Legend has it that “Humphrey Bogart and Lauren Becall got engaged at table 30″, that former patron Ernest Hemingway had a romantic rendezvous with Legs Diamond’s girlfriend in the kitchen and that director Alfred Hitchcock and surrealist Salvadore Dali dined together there.
During prohibition, 21’s owners created a reversible bar and secret wine cellar to hide booze during periodic raids from federal agents.
So it was fitting recently that 21 hosted the formal press conference to announce Tennis Channel, ESPN and USTA had agreed to a six-year pact starting in 2009 that will see TC and ESPN share U.S. Open cable rights. The pact will provide more than 150 hours of annual Open coverage with TC carrying more than 60 hours of live U.S. Open coverage starting in 2009.
For Solomon, cracking what he views as a prohibition on tennis television coverage, continues the family tradition.
Tennis Week caught up with Tennis Channel’s CEO and Chairman (pictured in photo at left with USTA CEO Pro tennis Arlen Kantarian in middle and ESPN’s John Skipper at right) before he boarded a plane for Paris for this interview.

Tennis Week: How did you raise the money for to acquire U.S. Open cable rights and did the deal involve the USTA gaining greater shares in Tennis Channel?
Ken Solomon: This deal in many ways has been several years in the making — not in the actual negotiations — but in terms of Tennis Channel first getting certain elements in place that would allow this deal to take place. First and foremost expanding that relationship with ESPN was important, but really it goes back in many ways to — and prior to — us acquiring Roland Garros rights. Because I’m not sure all of this could have happened without that happening first. I’m not saying it is a linear quid pro quo, but we had to prove we were a media platform and media brand that could deliver what needed to be delivered for a Grand Slam tournament if we were going to step into this arena. And I think not only the acquisition of other rights but also in the way that we were able to construct those partnerships which aided us in the ability to gain meaningful distribution, which wasn’t always a given. Three years ago we were in the low single digits in terms of number of millions of subscribers. For Roland Garros we will be in over 55 million homes, which is a significant jump. And part of that jump includes not just being there, but doing it well and our goal is to do it even better. So we made the decision to launch in 24/7 High Definition, which Roland Garros will be broadcast in completely and that’s a major step forward for us and the sport.
Tennis Week: The U.S. Open is one of the most valuable properties in tennis so how were you able to raise the money for rights?
Ken Solomon: We had a bake sale and then we took people down to the wine cellar (laughs)…. We’re a privately held company so it isn’t appropriate for me to discuss the finances. What you can take away from it is we have always firmly believed if we create the right platform then the opportunity to expand the pie and take on major programming assets exists. And now we have the opportunity to broadcast one of the greatest spectacles in sports and we’re very excited about that.
Tennis Week: What innovations or changes do you have in mind for your French Open coverage?
Ken Solomon: Everything you saw last year is going to be multiplied several fold. We are going to continue with the live coverage where both we and ESPN cross-promote each other so fans always know what is coming up on both networks and we are going to continue interactive applications with various distributors. We’re probably most excited about the addition of HD from tip to tip. As you know, tennis produced in high definition is an entirely different experience for viewers. We’ve got the Rene Lacoste special, a piece on the 25th anniversary of Yannick Noah’s great victory at the French Open. We have a lot of surprises and a lot of new innovations, but I think what you are going to see is a continuing evolution in the way we cover the spectacle. We couldn’t be more excited about the coming days and now we have an even broader reach with more hours of coverage and then the ability to promote our prime time coverage of Wimbledon, which will then lead into our coverage of the U.S. Open Series — all three of which will be in high definition — and that’s all going to come together for what we truly believe will be a phenomenal summer of tennis on Tennis Channel as well as online through our web site.
Tennis Week: Since you joined Tennis Channel you’ve spoken about the importance of Hi Def and I agree with you: it is a much more appealing experience seeing the sport in Hi Def. In terms of technology, of the way the game is shot, produced and presented both on TV and via web streaming, what innovations or enhancements do you believe would really help grow the audience for the game or does it ultimately come down to the match on the court, the player personalities and rivalries?
Ken Solomon: Everything. We’re hoping to bring everything we can to make it more entertaining and enjoyable for viewers. There are so many technological innovations in the television world — many of which have not migrated previously to the tennis world just because we didn’t have enough coverage. Our goal is to take the best innovations — whether it is super slow motion , whether it is cameras in different positions, layover of multiple shots in one frame, the continuing evolution of Hawk-Eye technology, you name it. The world is our oyster in terms of adding great entertainment value and context and we are hard at work at bringing those innovations to the way the sport is presented on television. We’re finally in a position — with a critical mass of distribution that includes all four Grand Slams — to be able to do that and I believe we are going to move into the golden age of tennis on television.
Tennis Week: When I talk to people in the tennis industry and in television the consensus is that Tennis Channel has never been a more valuable property than it is right now. Given the value of U.S. Open cable rights, given the fact you are now a stakeholder in all four majors, given your complete tournament coverage throughout the years and with all those assets obviously there is speculation this would be the best time to sell the network particularly for those investors who have been in for the long haul. What are the immediate plans for Tennis Channel and would you entertain offers to sell?
Ken Solomon: The immediate future is to continue to build one of the most uniquely valuable properties in the media landscape. Beyond that we have no plans. We have a tremendous amount of ability to grow the sport and grow the value for all the stakeholders in the sport. It has been a very long hard struggle to get to this point — one we have embraced over the last five years now the fun begins. And there’s plenty of hard work to continue to do. We are energized and excited to take the value we have added by virtue of these additional rights we now own and all the other things that have happened and put those together and create something that has never been created before: the first network in history that has the sum and substance of a pro sport on one platform and the lifestyle element of the most highly participatory sports on the planet: three-quarters of our audience plays tennis. When you factor in our broadcasts in high definition, our broadband rights together with what I believe is the greatest collection of on-air talent we have ever assembled for Roland Garros, we believe we’re going into high gear right now.
Tennis Week: A lot has been said about what the U.S. Open pact means for TC, what does it mean for viewers? Is there anything you can add in that regard we did not discuss?
Ken Solomon: I think it is important that people understand the reality of the partnership as it pertains to the U.S. Open. We are a full participatory partner in this next evolution of how the Open will be covered. There are days where we have exclusive prime time rights and there will be simultaneous windows where Tennis Channel and ESPN will be on the air at the same time covering different courts — something that has not been done before. CBS used to do a 15-minute U.S. Open wrap-up show at 11:35 p.m. We’re going to do a four-hour show hosted by a top personality and we are going after the best on-air talent in tennis. We’re going to broadcast what we are calling “The U.S. Open Tonight” a show that will begin at 11 p.m. and run through the night with all kinds of innovative opportunities. We are a major participant in the middle Labor Day weekend, traditionally one of the best times for the Open. We’ve got exclusive prime time rights on the middle Saturday and Sunday nights. These are exclusive, exciting time slots for the U.S. Open and these are big steps we’re taking. We’re improving by leaps and bounds and our commitment to HD is an example of that.
Tennis Week: It was a historic setting for the USTA’s announcement of your U.S. Open coverage at the 21 Club. I’m told your family has a historical connection to 21? And is it true if an American does well in Paris you’re going to host a celebration at 21?
Ken Solomon: (laughs) I like the sound of that. Going back to 21 Club was a wonderful and magical day for us. My grandfather, Charlie Berns, founded 21 as a student fresh out of college just before prohibition. He was an old bootlegger, I suppose you can say, and in some ways we’re continuing that trend in sneaking more tennis into more people’s households. And it was a very sentimental and important moment for me to be standing there with (the USTA’s) Arlen Kantarian and (ESPN’s) John Skipper. Both have been tremendous partners and we couldn’t have asked for a better reception. ESPN deserves a tremendous amount of credit for accepting the vision that even as the dominant network there is a value to creating an integrated distribution chain. Quite honestly, they could have gone about their lives without venturing into this, but ESPN took a very progressive point of view and I believe it will certainly pay off for them and for the U.S. tennis fan, who you and I both know has been the most abused fan in professional sports for years now. The sport and the fans are finally getting what they deserve: first-class combined coverage of the U.S. Open with Tennis Channel and ESPN and of course CBS on network television and I think it will surpass any coverage you have seen of any previous major.
Tennis Week: At the press conference announcing the deal, Arlen Kantarian suggested his next aim is to try to broker or perhaps even participate in a putting together a deal for Indian Wells and Miami television rights. I understand it may be difficult to comment given FSN’s current rights and option to renew, but what are Tennis Channel’s plans regarding Indian Wells and or Miami?
Ken Solomon: We are partnered with the USTA on numerous fronts and we always have an interest in participating in whatever fashion is most appropriate to bring more tennis to more fans more often. Hopefully, from our perspective we can produce telecasts that are editorially unique because our viewers come to us predisposed in knowing and liking the spot as opposed to a general entertainment network where that may or may not be the case. Our viewers come to us with a different point of view: a point of view that is tennis-centric. To a degree that anyone wants to include us further, we have participated in those events before and we participated in Miami, to a degree, this year. And if there is any way for that to happen in the future there would be interest. I think it would be appropriate that we would not be the driver in that process.
Tennis Week: I was on a conference call with an ESPN exec recently and he was basically saying — and I don’t want to misquote him so I will paraphrase him — that when you see player withdrawals and players not showing up for Masters Series and Tier I events it reinforces the fact that the majors are the real value for television. He was saying that since the majors are when all the players, the advertisers and viewers show up simultaneously that is obviously a reason why ESPN focuses on the Grand Slams whereas you just can’t count on all the players, the sponsors and the ratings for non-Slam events. What’s your view on that? Does the sport and the industry itself do enough to support these other events to make them viable for TV.
Ken Solomon: Our stance is quite different. The reason why our partnership with ESPN is so powerful and so sympatico is because we have different goals and objectives. ESPN is one of largest and most valuable networks of any on the planet, but our goals do meet in the middle when it comes to tennis. ESPN’s job is to be as big as possible and to have the largest events in any given sport. Because they service multiple sports, they cannot cover every sport tip to tip as we try to do. We are filling an entire network with top-quality events and how could they possibly do that when there are innumerable sports for them to cover? Obviously, from a reliability standpoint where you have a field of 128 men and women across singles, doubles and mixed doubles — not to mention the majors just by their size — allow the virtual guarantee of having marquee talent available for virtually any hour you’re on the air. That doesn’t mean the majors are not susceptible to pull outs: Andy Roddick hurt his back and had to pull out of the French Open for the first time. Players do get real injuries and that’s a fact of life. Tennis players have a lot of pressure put on them that other athletes don’t have to face. Football players don’t have to travel the entire world and since they are part of a team if they’re hurt it doesn’t mean that the team can’t go on and they don’t have to do it 52 weeks a year. So I think that the answer is this is a beautiful marriage between us. Our goal and our job isn’t to focus on those very few super stars, but but to focus on the broad field and entire spectacle of an event. There are established stars now like Novak Djokovic and Rafael Nadal who four years ago were not household names yet Nadal was on our air quite regularly four years ago and many people had never heard of him back then. So it’s exciting to us as a network and to put a spotlight on the sport 52 weeks a year and not only televise the stars of the game but to bring you the new personalities and hot young players that are developing.